Google Project Management # UNLKI4NUWXBU


Nov 2021

Certified Scrum Professional-Product Owner (CSP-PO)® # 001172492

Scrum Alliance

Apr 2021

PMI Agile Certified Practitioner (PMI-ACP)® # 2977700

Certified with 2,800 hours of experience, Project Management Institute (PMI)

Jan 2021

Certified Product Manager (CPM)® # 23335508

Association of International Product Marketing and Management (AIPMM)

Sep 2020

Project Management Professional (PMP)® # 2754850

Certified with 5,100 hours of experience, Project Management Institute (PMI)

Mar 2020


Quantic School of Business and Technology

Master of Business Administration

Expected Feb 2023

Washington, DC

University of California, Berkeley – Haas School of Business

Bachelor of Science, Business Administration

Aug 2013 – Aug 2016

Berkeley, CA

London School of Economics

Summer Intensive: Business Analysis and Valuation

Jun 2016 – Jul 2016

London, UK

Chabot College

Aug 2009 – Jun 2013

Hayward, CA

Professional Experience

Senior Product Manager  |  Merkle – San Francisco, CA

Feb 2022 – Present

I was prompted to lead day-to-day technical discussions on engineering solutions with 4 solution architects. I managed requirements elicitation from 3.8K business terms in Collibra and 3.4K files in SharePoint. I translated business rules into technical requirements, wrote playbook in Confluence, and developed thirty rules for SQL based rule engine, which identified 57% of enterprise customers as terminated, and partnered with engineering to data purge from 15 petabytes of managed customer data.

Cloud Product Manager  |  Merkle – San Francisco, CA

Sep 2021 – Feb 2022

I normalized legacy siloed information into enterprise view from 1.3M booking records and 860 attributes from 5 source systems and performed data analytics using Power BI and Tableau to identify 3.2K data anomalies from customer records. Reengineered enterprise customer lineage with 39% greater accuracy, linking 4.7K unmapped accounts to parent companies.

Product Manager  |  Adobe – San Jose, CA

Apr 2021 – Sep 2021

I supported the Enterprise Subscription Business through socializing system improvements to renewals logic with Business Process owners, translating changes into user stories, and partnering with Scrum Team on technical solutions for SAP and Salesforce. Supported the planning and delivery of Run-the-Business requirements for an audience of 990 Enterprise Sales Reps in the DX side of the business. My crowning jewel was simplifying the At Risk Process in Salesforce by joining requests to reduce time spent by 20% in $250M annual attrition workflow, leading to and accepting an offer from Merkle to lead product development of the Data Deletion program at Adobe.

Product Management Consultant  |  A&B Success – Norwalk, CA

Oct 2018 – Mar 2020

I was brought on to identify a key process improvement, recognize user pain points, capture behaviors, detect workflow triggers, assess 350+ Software as a Service (SaaS) apps, and write the business case to guide the Integration Platform as a Service (iPaaS) build decision. In addition, I engineered the system architecture diagram to align user wants and needs to enable the iPaaS to seamlessly run SaaS dataflows within an integrated cloud-hosted solution. In addition, I finalized the market requirements document and software requirements specification.

Product Manager  |  Odyssey 196 – Berkeley, CA

Mar 2016 – Sep 2018

I managed the end-to-end product development for two world records, produced a YouTube channel with 63 videos to promote the journey, launched a social media presence with 435 Instagram posts and 6K Flickr photos, and applied UX/UI design to the created website. The scope of this initiative involved prearranging 442 nights of accommodations in 225 locations, booking 302 flights on 126 airlines, and self-funding the entire $106K trip. I conducted extensive research into entry requirements, gathered visa documents, submitted paperwork, and successfully received 85 disparate visas. In all, I traveled to 196 countries to break the youngest and fastest world records, validated through 9.4K pages of documentation.

Student Library Assistant  |  Northern Regional Library Facility – Richmond, CA

Sep 2015 – Mar 2016

I evaluated existing stack space for capacity optimization and identified a 23% underutilized shelving density, prevailing from a flawed stack layout. Closing the gap would add 182,654 volumes and culminate in $621K annual savings. Recommended strategic initiative to the University Librarian.  View Needs Assessment

Co-founder and Technical Product Manager  |  Leverage – Berkeley, CA

Jan 2015 – Sep 2015

As the product architect, I conducted user research, translated feedback into features using the voice of the customer method, formulated preliminary algorithms, and designed architectural requirements for a machine learning (ML) system. I also prepared the data license agreement with Ledxchange to grant full database access, formed an Agile team of eight with three developers and two designers, prioritized the minimum viable product features, and established the product roadmap. I pitched this SaaS lighting retrofit application individually to 404 manufactures during a trade show, influencing 359 to commit.

Software Product Manager  |   Ledxchange – Boca Raton, FL

Sep 2014 – Aug 2015

I headed the UX/UI design team to sketch wireframes, create mockups, and develop product marketing for an e-commerce website. By documenting user stories, specifications, and product features, I created a detailed work order to communicate across teams. In addition, I mapped the user journey experience, led prototype development, drove design discussions, built the product roadmap, and inspired the engineering team to develop user and admin interfaces for the e-commerce website with B2B and B2C product offerings. I also led an Agile team of five to build a lamp finder web app using AngularJS and Ruby on Rails, created structured tables in a relational database using PostgreSQL, populated database with 100K SKUs, and received a provisional patent.

Founder and CEO  |   LED Alternative Energy – Berkeley, CA

Aug 2013 – Sep 2014

I built the financial model to assess the payback period of retrofit projects with 27% greater accuracy than industry standard models. I also guided a software development team of nine, implemented Scrum methodology, and negotiated timelines with the Lead Engineer. By negotiating a strategic partnership with manufacturer Luxul Technology, I reduced COGS by 31%, and by formalizing an MoU with the lighting distributor Omega Pacific, I secured $500K inventory for the e-commerce website, bypassing two layers of the distribution channel. Finally, I raised $32K in angel-seed investment, joined an incubator, and built proprietary software that led to our acquisition by Ledxchange.

Senior Lifeguard |  Silliman Family Aquatic Center – Newark, CA

Feb 2009 – Jul 2013

As a Senior Lifeguard, I was responsible for daily safety of 800 patrons and 15 lifeguards at the largest indoor aquatic facility in California. Handled customer service concerns and made decisions on closing facility when necessary due to irregular chemical levels or low water temperature. Junior Lifeguard Coordinator of 70 volunteers, coordinated trainings, and instructed junior lifeguard course. Certified Water Safety Instructor (WSI) teaching hundreds to swim in a positive learning environment.  View Facility

Intern to the College President  |  Chabot College – Hayward, CA

Nov 2012 – May 2013

I spearheaded the creation of a paid internship involving the analysis of a district-wide allocation model to balance a $125M budget. Developed educational restructuring plan for California Community Colleges, with predicted savings of $350M. Created documentation for board members and senior leadership. Handled logistics, catering, programs, and travel arrangements for special events.  View Plan

Senior Sales Associate  |  The Great Dickens Christmas Fair – Daly City, CA

Nov 2007 – Dec 2012

I studied product and local markets to adjust sales pitches and develop new strategies to generate leads with a 15-20% success rate. Monitored sales processes to identify areas needing improvement and implemented systems to rectify issues, driving sales by 300% in a single season. Effectively coached 3 sales associates on innovative new strategies of cross-selling and upselling of products and services to reach weekly sales goals.  View Team

Retail Sales Associate  |  East Bay Scout Shop – San Leandro, CA

Nov 2009 – Oct 2011

I actively engaged customers to cultivate loyalty and satisfaction. Employed strategic tactics such as cross-selling and upselling to drive sales by 15%. Organized store merchandise racks and displays to promote and maintain visually appealing environments. Alternated goods in inventory by observing First In, First Out (FIFO) method and kept shelves properly stocked. Received 20 hours of customer service training to enhance the customer experience.

Leadership Experience

Capstone Product Mentor  |  Young Entrepreneurs at Haas

Jan 2014 – May 2016

I mentored three teams of high school seniors on Capstone, a complex business simulation designed to teach strategy as well as advanced business finance, cross-functional alignment, competitive analysis, and the selection of tactics to build a successful, focused organization.

RSO Founder  |  Environmental Consulting Group at Berkeley

Sep 2014 – Aug 2015

I established the Environmental Consulting Group at Berkeley to consult with local businesses on evaluating their triple-bottom-line. Recruited 28 students to form the club, subsequently forming an executive committee of 8 members to govern and operate the organization.

Vice President of Sustainability  |  Delta Upsilon Fraternity

Jun 2014 – May 2015

I raised $2,500 to successfully retrofit our 12,000 square foot fraternity house with LED technology. A total of 162 lights were switched to LEDs, reducing an electricity need of 61,077 kWh and resulting in 108,864 pounds of Co2 offset. This equates to 2,268 trees planted.  View Portrait

Gold Cohort Leader  |  Haas Business School Association

Aug 2013 – May 2015

I led one of six cohorts, each consisting of 60 students, in coordinating large events to promote networking among peers. Events included on campus teamworking activates to further get to know one another, and off campus dining events at local restaurants.

Semi-Finalist  |  Launch: The UC Berkeley Startup Competition

Nov 2013 – Apr 2014

The transformative startup accelerator program and competition guides companies from validated product to fundable business. I presentations in front of Venture Capitalists and enhancing the business plan and roadmap for LED Alternative Energy.  View Certificate

Section W3S Chief  |  Order of the Arrow, BSA

Sep 2011 – Apr 2012

I was elected to represent the 2,500 members of Northern California. Led cabinet of 38 officers, chairmen, and advisers. Administered an annual budget of $25K with effective controls to mitigate overages. Directed preparation and management of event budgets to deliver at or below projected costs. Presided over the council of chief’s meetings and conclave business meetings. Recruited a high-performing leadership team to coordinate the annual section conclave with 250 members in attendance.  View Website

Council Executive Board  |  San Francisco Bay Area Council, BSA

Jul 2010 – Jun 2011

I represented the 300 members of the Achewon Nimat Lodge by presenting a report at each meeting on the status of the Lodge. As the only youth member in attendance, I actively contributed on agenda items, and contributed with opinion on council discussion topics, many of which impacted the 19K youth members of the council.  View Website

Achewon Nimat Lodge Chief  |  Order of the Arrow, BSA

Jul 2010 – Jun 2011

I was elected lodge chief (president) of a 300-member organization. Raised membership by 17% and grew event participation to 61%. Presided over lodge events and solicited agenda items from lodge officers and committee chairmen for monthly executive committee meetings.  View Website

Curriculum Vitae